I started transitioning towards natural beauty several years ago, after I got curious about the "without parabens" sign on my shampoo bottle. I was overwhelmed by all the information I was taking in at once. Transitioning to healthier skincare and color cosmetics is not the easiest thing in the world, as they're sadly still less accessible. And don't get me started on all the greenwashing in advertisements these days! It took me a while (years even), to find cosmetics that perform well, make my skin glow and are truly good for you. With Florissana I wish to make the brands that I believe in more accessible for everyone by grouping them in one place.

But let's get back to why I chose natural beauty in the first place. I've writen down 5 of the main reasons.